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OUR HISTORY

NEVER FORGET WHY YOU STARTED AND YOUR MISSION CAN BE ACCOMPLISHED

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2012

As brand awareness is associated closely with a certain company's product and service, a meaningful and catchy brand name was indispensable. Original, reliable, optimistic, leadership, aspiring and young, ideals and beliefs were given, that’s how “OROLAY” brand came into being.

2013

Discovering the advance of the Amazon, Kevin Chiu opened the first “OROLAY” brand store on it. The intimate connection between Orolay and Amazon started from that moment.

2016

Establishing Orolay Design Center in 2016, Zichi company focused intently on the design and development of 092 series (which was known as “The Amazon Coat” later) since then.

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2017

092 series won the top three of Amazon's Outerwear category for its excellent design in this year. Sales increased constantly, whose momentum was like a tide, till this coat showed up on streets from New York to Chicago to California. With a combination of word of mouth, more and more people joined and became part of the movement. A down jacket beat the winter, while innovation and focus won the praise.

2018

In March 2018, New York magazine published an article detailing "The Unlikely Tale of an Amazon Coat That's Taken Over the Upper East Side." The effect of social media brought great exposure to 092 series, since which, “The Amazon Coat” took the internet by storm.Katrina Hutchins, a fan of “The Amazon Coat” and event planner, came up with “a charity happy hour” idea, which turned a coat craze into something more valuable.

2019

2019 turned out to be a significant year for Orolay. With the influence boost of Instagram, a new wave of social media coverage began, making “The Amazon Coat” go viral on Internet. In January 2019, Reuters visited Zichi company specially to dig the start-up story behind the success of “The Amazon Coat”, while in February, ABC News reported what a hit it was.

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2022

Orolay’s success is due in part to the influence of shoppers’ peers and social media. What matters more is its competitive pricing and a design that found favor with U.S. consumers. Establishing a fashion brand beloved by people all around the world was, is and will be our goal. We never stopped at brief brilliant, but continue to make affordable fashion products with high-quality.

2024

In this year, OROLAY took a crucial step towards the brand's significance: expanding from primarily producing outerwear, particularly down jackets, to offering a full range of clothing. We remain true to our original mission and continue to leverage our extensive experience in creating down jackets to bring our customers even more high-quality products. Our goal is to ensure that customers can experience OROLAY's thoughtful care throughout all four seasons.

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